Game Distributor And Rental Service GameFly Sells Its Digital Business

Video game distributor GameFly has sold its digital download business to AtGames Holding Ltd. The announcement was posted on the GameFly website.

According to the post, the digital business will continue to be operated by GameFly until "later this year" or "until the transition is complete." GameFly also stated that various account details for some users will be undergoing a transfer to AtGames, which does not include payment information. The statement also confirmed that AtGames will maintain GameFly's existing privacy policy in relation to user information.

According to a statement posted by AtGames, the company will continue "holding true to the fantastic service GameFly Digital has provided," so it looks like the service will continue at this point.

GameFly is a North American video game retailer that also provides rental services on consoles and games. GameFly first announced plans to launch a new digital presence in 2011, going on to roll out the digital client later that year. Leading the feature set of the GameFly digital client was the "unlimited PC play" option. A subscriber-exclusive, this feature allowed paying members to download and play as many PC and Mac games as they wish.