Secretlab announce partnership with footballer Dele Alli

Gaming chair specialist Secretlab has announced a partnership with England and Tottenham Hotspur football star, Dele Alli.

“I am very particular about the equipment I use when gaming – I have to be comfortable. That’s why I am excited to partner with Secretlab.” Dele Alli, said, “Their gaming chairs are made with great quality and can be adjusted to how I like to sit, this allows me to game as best I can!”

Dele Alli is among the pioneers of top sporting athletes who actively stream while gaming. He is often seen playing alongside Tottenham Hotspur F.C. teammates, Harry Kane and Kieran Trippier. Just last April, Alli had whooping over 40,000 concurrent viewers tuned in to his Twitch channel just to watch him play Fortnite: Battle Royale. The superstar has played with Tyler “Ninja” Blevins on stream prior, and has also recently partnered with HyperX as we continue to see a crossover between esports, gaming and traditional sports. 

Ian Alexander Ang, co-founder and CEO of Secretlab, said: “Physical sports and video gaming are similar in nature, because they both involve competing and the will to self-improve. The perception that gamers only consist of nerdy boys in the basement is no longer true—it’s become common to see many sportsmen playing games and vice versa. We want to be part of the movement to educate the public on this, and partnering with an elite sportsman like Dele is our way of doing so. That, and Dele really likes our chairs.”

This isn’t Secretlab first big partnership this year, the chair brand entered into a multi-year global partnership with Riot Games for its League of Legends events. Secretlab’s products will be used at events such as the Mid-Season Invitational and the League of Legends World Championship.

Esports Insider says: It’s always cool to see sports and esports worlds collide. Secretlabs have picked up a great partner in Dele Alli who continues to share his love of gaming. It’s another example of a crossover which we never imagined years ago – where traditional sports stars were endorsing gaming products. Alli continues to lead the way in the football world, adding Secretlabs to his existing HyperX partnership. 

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