Nova Esports enters partnership with BBIN

Asian iGaming software supplier BBIN has partnered with Hong Kong-based organisation Nova Esports.

BBIN will act as the title sponsor of Nova Esports’ Clash Royale League side and also sponsor its teams in Arena of Valor, PUBG Mobile, and FIFA Online. It will also promote the organisation through its social media channels.

Image credit: BBIN

Francis Chan, COO of Nova Esports discussed the partnership in a release: “We are very happy to ally with BBIN, which is really a revolutionary breakthrough that we’d been longing for. Hence, this alliance undoubtedly represents a creative and meaningful move. BBIN has been dedicated to supporting and sponsoring all sorts of top-tier events, be it sports or entertainment; and BBIN is definitely one of the few world-class brands which is devoted to providing support for the eSports team, therefore, we are gratified to be able to receive support from BBIN.”

BBIN entered esports through a partnership with Taiwanese organisation MAD Team in July, specifically sponsoring its Arena of Valor roster.

BBIN also commented: “Esports has been getting more and more popular these days. The passion and energy of fans nowadays is comparable to any other mainstream sports. Being the keen players in the Asian iGaming, we foresee ourselves bringing a remarkable experience to the millions of eSports fans around the world.

Esports Insider says: Nova Esports is a well-known brand in the world of mobile esports, and it’s clear that BBIN is looking to expand its presence in the industry, so this seems like a decent match. We’re interested to see what spawns out of this deal between the title sponsorship of Nova’s CRL team.

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