EA and NFL announce Bose, New ERA and Snickers as Sponsors for Madden NFL 19 Championship
Bose, New Era Cap, and SNICKERS are now official sponsors of the upcoming Madden NFL 19 Championship Series.
The newly signed sponsors bring various different benefits to the table with each offering something unique. Bose will be the official sound of the Championship Series with all competitors wearing the QC35 II Noise Cancellation Headphones when competing. Kyle Graham, Bose Global Brand Partnerships commented: “Similar to how Bose provides its noise cancellation technology to NFL coaches on the sidelines for improved game communication, we are bringing our expertise to esports with our QuietComfort 35 II headphones to help with player focus and competition.”
New ERA will serve as the official cap of the Championship series as all their new Home and Away collection will be on full display to those watching. Austin LaBoda, Digital Media Specialist at New Era Cap said: “This competitive gaming initiative draws a hyper-engaged group of fans and provides us with a new way to showcase our authenticity as the Official Sideline Cap of the NFL.”
SNICKERS will be building upon their existing NFL history by introducing a uniquely adapted segment series of ‘Most Satisfying’ plays that will all add towards the ‘Madden NFL Championship Series “Moment of the Year”. “For SNICKERS®, this is a natural and authentic extension of our NFL sponsorship as Madden competitive gaming broadcasts are nearly identical to the traditional sports experience,” remarked Jess Donato, Senior Associate Brand Manager, SNICKERS.
The Madden NFL 19 Championship Series will see various competitors fight it out for $700,000, the largest individual tournament prize-pool in Madden NFL’s 30-year history. This will be named the ‘Super Bowl LIII-timed’ event which kicks off January 30th – February 2nd. Furthermore, we will see all three NFL brands integrate broadcasts into Madden NFL 19 with the aim to increase exposure with the actual playerbase.
Esports Insider says: It’s arguably surprising that it took this long for some big brands to be added to the Madden repertoire given the natural crossover with a huge amount of sponsors in the traditional NFL realm. Considering the amount of money spent on Superbowl adverts alone, an esports sponsorship must be very small in comparison. Congrats to all brands involved and we look forward to seeing some snazzy activations.
