BLAST Pro Series enters broadcast agreement with Globo TV
RFRSH Entertainment has entered an exclusive broadcast agreement with Brazilian television network Globo TV for the BLAST Pro Series.
The long-term agreement will also see editorial and promotional content be created throughout 2019 to air on Globo TV’s television and digital channels.
Jordi Roig, Executive Producer at RFRSH Entertainment discussed the deal in a statement: “BLAST Pro Series is developed and designed to cater not only for the hard core fans but also to a wider mainstream audience. It is world-class Counter-Strike in a format designed to excite and entertain the audience both live and on broadcasts. Therefore it is very important for us to partner up with a network with the strength and vision like Globo.
“We expect BLAST Pro Series in Sao Paulo to set new standards for live esports entertainment, both in the arena and on broadcasts, and together with Globo, we are excited to launch a range of entertaining and educational content formats over the coming months and years.”
The CS:GO event series will have stops in Sao Paulo, Brazil in March, Miami, USA in April, and Madrid, Spain in May. RFRSH Entertainment, the company behind BLAST Pro Series, also runs CS:GO team Astralis and LEC partner Origen.
Leandro Valentim, Head of Sports Businesses Development at Grupo Globo commented: “We are very proud to announce the partnership with RFRSH Entertainment to promote, execute and broadcast BLAST Pro Series in Brazil. It is more than a competition with the best players in the world, it is an exciting entertainment show. It will be the biggest esports event of the year, and it will come back every year.
“CS:GO is one of the most played games in the world, and also in Brazil, part of our strategy is to assist the development and qualification of the competitions in the country. We want to use the BLAST format and tournaments to bring notoriety to Brazilian talents and to promote new national CS competitions.”
Esports Insider says: Having dedicated broadcasting on television in a country that’s often under-represented and underexposed to esports such as Brazil comes with a host of opportunities for growth, so this is a deal to keep an eye on over the years. Bravo RFRSH and Globo!
