Gen.G adds Samsung Electronics as an official sponsor

Gen.G, the global esports organisation announced on Friday that Samsung Electronics Co. would become a sponsor for the organisation.

The deal, similar to that of Legacy Esports (announced specifically with the Australian Samsung Electronics), will see Gen.G receive the latest high-performance SSDs as well as “financial support”, although details of the figure remain undisclosed. 

In addition to the SSDs being provided across the Gen.G Seoul HQ, a “Samsung SSD Streaming Studio” will be built on the second floor of the HQ. Gen.G players will be able to play games as well as deliver content in gaming setups provided by Samsung. 

Edward Choi, Head of Marketing at Gen.G Esports, said, “To continuously improve the players’ performance, it is vital to establish a fast and stable computing environment. I am very excited to have this opportunity to enhance players’ performance and exhibit high-performance Samsung SSD hardware through this official sponsorship deal with Samsung Electronics Co.”

Gen.G had a busy December, with first the announcement of a new CEO in former MLB executive Chris Park. Park joined from the MLB where he left a role as Senior Vice President of Growth Strategy and International. Gen.G has notable teams across Overwatch (Seoul Dynasty), League of Legends, PUBG and Clash Royale. 

Additionally, in December Gen.G also announced the extension of its partnership with NETGEAR’s gaming brand, Nighthawk Pro Gaming. NETGEAR provide the Seoul HQ with routers, as well as featuring on the shirt of Seoul Dynasty. 

Esports Insider says: A busy few days for Samsung as they’re revealed on the shirts of Legacy Esports down in Australia and now, in arguably bigger news, in a partnership with Gen.G. Gen.G’s teams are amongst the best in the world and with the Overwatch League getting back underway imminently, there’s no better time to sew a deal and start getting involved.