DrLupo announced as State Farm’s first individual esports sponsorship
Benjamin “DrLupo” Lupo, Fortnite captain and streamer for ReKTGlobal’s Rogue organisation, has received sponsorship from insurance and financial giant State Farm.
The deal will include branded replays on DrLupo’s stream, in-stream stunts and integrations, event-based remote streams, and content creation for social media.
The popular streamer and competitor has competed in a number of competitions for Epic Games’ hit Battle Royale title, Fortnite – this includes multiple events within the Summer Skirmish and Fall Skirmish series’. He’s also sponsored by Blue Microphones, NZXT, Kings Coast Coffee, and Secretlab.
Ed Gold, Marketing Director for State Farm commented on the sponsorship: “DrLupo is one of the world’s most followed Fortnite streamers. His philanthropic efforts and massive fanbase make him an ideal partner as we continue to amplify our esports programming and efforts with the gaming community.”
Last year, State Farm appointment ReKTGlobal as its esports Agency of Record. This effectively meant that ReKTGlobal would help State Farm’s growth and expansion in the esports industry.
Benjamin “DrLupo” Lupo added: “Being given the opportunity to work with State Farm is, without a doubt, huge. I couldn’t imagine a better company to work with, and I’m excited to see what we can do together in the future.”
Then known as the NA LCS, Riot Games’ premier North American competition entered a partnership with State Farm in January 2018. Later in the year, the insurance company was announced as the first non-traditional sponsor of the NBA 2K League and returned to the Rocket League Championship Series (RLCS) to sponsor its sixth season.
Esports Insider says: This is a big move for State Farm, sponsoring an individual in gaming and esports for the very first time. Some may say it’s coincidental that DrLupo is the individual being sponsored considering the ReKTGlobal and Rogue connections, but it’s undeniable that he’s a huge entity in the world of Fortnite.