Immortals LLC rebrands following $30M Series B fundraising
Immortals LLC – the parent company of Immortals, Made in Brazil (MIBR), and Los Angeles Valiant – has closed a Series B funding round worth $30 million (£22.9 million).
Additionally, it has rebranded to Immortals Gaming Club (IGC) and acquired Brazilian competitive gaming platform Gamers Club.
Investors in the funding round included existing shareholders – AEG, Lionsgate, the Milken Family, Steve Kaplan, and Meg Whitman – as well as new investors John Griffin, March Capital Partners, among others.
Ari Segal, CEO of Immortals Gaming Club commented on the funding round: “Bringing together a premier platform in Gamers Club and our core esports team operations is a critical and exciting step in enabling IGC to become a vertically integrated, truly global esports and gaming organization.”
The acquisition of Gamers Club marks serious interest in Brazil for Immortals Gaming Club, in which it already revived iconic brand MIBR in June last year. Gamers Club will continue to serve Counter-Strike: Global Offensive fans in the South American country, but it will also expand into different games and locations.
Yuri “Fly” Uchiyama and Juliano “Memelo” Mirandolli co-founded Gamers Club and will continue to operate the company, with Uchiyama now reporting to Segal having joined the senior management team of IGC. MIBR CS:GO captain Gabriel “FalleN” Toledo also helped to co-found Gamers Club and, as part of the acquisition, has become a shareholder in IGC alongside Uchiyama and Mirandolli.
Meg Whitman, member of Board of Directors for Immortals Gaming Club added: “As a Board, we believe in IGC’s differentiated strategy of diversifying its portfolio of assets beyond core esports operations. Winning in esports and gaming requires commitment and patience, and we are focused on building long term sustainable value.”
Esports Insider says: This is a big move for Immortals Gaming Club as it really tries to capitalise on the modest amount of strong, iconic brands in the Brazilian esports market. Gamers Club has shown that it has potential so we expect that to continue to do well under its new parent company and it’ll be interesting to see what’s done with MIBR – if anything – in the coming months to engage more with Brazilian fans.
