Domino’s Pizza becomes official partner of LVP
Liga de Videojuegos Profesional, known as LVP has announced their official partnership with Domino’s Pizza. Both parties began their relationship in 2017 when Domino’s Pizza partnered with the League of Legends Super Liga Orange, but have taken one step further to become the organisation’s official pizza sponsor.
Domino’s Pizza will be recognised during broadcasts of various competitions from LVP such as League of Legends, Counter-Strike: Global Offensive and Clash Royale. LVP viewers will be welcomed with discounts and special offers, and Domino’s will also sponsor four tournaments on the LVP competitive platform, ArenaGG.
In a statement, Beatriz del Rey, Digital Marketing Manager of Domino’s Pizza spoke about the next step for both parties: “Domino’s Pizza has already proven to be ‘the pizza of the gamers’. We were pioneers supporting electronic sports from the base, five years ago.” del Rey continued, noting that esports “has become a new form of entertainment for many young people, who come together to enjoy the games of their favourite professional teams in the Superliga Orange, and Domino’s wants to accompany them on these occasions so they can enjoy the best possible way.”
Similarly, Sergi Mesonero, Head of Institutional Relations at LVP expressed his enthusiasm over the impact their partnership has made, particularly on Spanish esports: “The Spanish esports have much to thank Domino’s Pizza. Domino’s entered the sector long before it was fashionable. They were one of the first non-endemic brands that believed and bet on the future of videogame competitions. Without their continued support, the Spanish scene would not have reached the maturity it currently enjoys … we want Domino’s Pizza to be on the lips (and stomach) of all the fans.”
Esports Insider says: Domino’s Pizza and LVP have created a positive and productive partnership through the close engagement of their audience, players and staff with their brands. Alongside Spanish esports, the LVP is also a third party organiser for Riot Games and has begun a UK competition for League of Legends. It would be great to see consistent growth for LVP in the foreseeable future.